For D2C supplement brands

Your brand, their factory, your website: who needs which licence

The usual D2C set-up, drawn out. What you need, what your contract manufacturer needs, and what every channel checks.

Free 10-minute check · A regulatory advisor calls back within 2 working hours, Mon–Sat 10 am–7 pm · Government fee paid by you directly to FSSAI

Start with a free 10-minute call

No forms to understand. Just tell us what you sell and where. A person from our regulatory team calls you back.

Central Licence filed within 3 working days of your documents
Every ingredient checked against its schedule
Claims tested before you print
Government fee paid by you directly to FSSAI

Who needs what

Your brandCentral Licence, in your name

Needed at any turnover when supplements are made for you under your brand. Your number goes on the pack with the FSSAI logo.

Contract manufacturerTheir own Central Licence

Check it covers health supplements or nutraceuticals, and your product categories, before you sign.

WarehouseStorage on a licence

Your own warehouse needs its own licence for storage. A 3PL warehouse holds its own.

Your website or appE-commerce, Central Licence

Selling food from your own site is its own kind of business.

MarketplacesPlatform has its own licence

Your listing must show your licence number and the label details.

Quick commerce, pharmacies, retailBuyer checks your licence

The pack and your paperwork must match what they list.

Both you and the manufacturer are named on the pack. We set out the exact lines for your label.

Before you sign a contract manufacturer

Their licence covers youCentral Licence covering health supplements or nutraceuticals, and your product categories.

Recent test reportsFor products like yours, from a notified or NABL lab.

Who keeps whatBatch records, specifications and certificates of analysis, agreed in writing.

Marketplace-ready

What platforms and buyers usually ask for.

Licence copyThe Central Licence, with the product category on it.

Label imagesFront and back, matching the listing.

Test reportsFrom a notified or NABL-accredited lab, for the batch you list.

Claims fileEvidence for each claim, ready if a platform asks.

Selling online is marketing

Your listings, ads and influencer posts are held to the same rules.

Ads, reels and influencer posts are claims tooThe same rules apply to what you say online. FSSAI notices have named endorsers and platforms, not only brands.

Influencer posts must say they are adsASCI’s guidelines ask for a clear disclosure label on paid or gifted posts.

Listings are labelsMarketplace pages and your own product pages must match the pack.

Recent changes we track for supplement brands

Apr 2024“Health drink” taken off e-commerce categories
May 2025FSSAI advisory on “100%” claims
Oct–Nov 2025Orders on “ORS” in brand names

D2C questions

My contract manufacturer has a licence. Do I still need one?

Yes. Their licence covers their unit. Your brand needs its own Central Licence when supplements are made for you under your brand.

Do I need a separate licence to sell on my own website?

Selling food through your own website or app is the e-commerce kind of business, licensed centrally. We check how best to cover it on your licence.

Does Amazon’s licence cover me?

No. The platform’s licence covers the platform. Your listing must show your own licence number.

What should I check before signing a contract manufacturer?

That their Central Licence covers health supplements or nutraceuticals and your product categories, their last test reports, and who holds the batch records.

NextWhich category is your product?NextLabels and claims

Get your D2C set-up checked

Tell us about your product and where you sell. A regulatory advisor calls you back within 2 working hours.

Free 10-minute check
Filed within 3 working days of getting your documents
Licence in your own name
Government fee paid by you directly to FSSAI