Get the label right before you print
The statements every supplement label must carry, the claims that get written up, and the marketing rules for D2C brands.
Free 10-minute check · A regulatory advisor calls back within 2 working hours, Mon–Sat 10 am–7 pm · Government fee paid by you directly to FSSAI
Start with a free 10-minute call
No forms to understand. Just tell us what you sell and where. A person from our regulatory team calls you back.
- Central Licence filed within 3 working days of your documents
- Every ingredient checked against its schedule
- Claims tested before you print
- Government fee paid by you directly to FSSAI
Thank you. We have your details.
We will call you within 2 working hours (Mon–Sat, 10 am–7 pm).
Send on WhatsApp tooWhat your label must carry
Hover or tap a number to see it on the pack.
- 1Category name
“Health Supplement” or “Nutraceutical”, next to the product name.
- 2NOT FOR MEDICINAL USE
Prominent, in the words the rules set.
- 3How much, and not more
Recommended daily usage, with a warning not to exceed it.
- 4Who it is for
The age group, plus warnings your ingredients trigger.
- 5Per serving, with % of RDA
Nutrients and actives per serving, against the RDA.
- 6Ingredients
With the amount of each active; extracts with their ratio.
- 7FSSAI logo and licence
Your licence number, next to the logo.
- 8Veg or non-veg mark
Capsule shells count: gelatin makes it non-veg.
- 9Who made and markets it
Manufacturer and brand owner, with customer care.
- 10Pack details
Net quantity, MRP, batch, dates. Legal Metrology applies too.
A sample pack for illustration. Exact wording, size and placement matter; we check your real artwork line by line.
Claims, sorted
- “Cures joint pain”
- “Controls diabetes”
- “Prevents infections”
- Calling the product “healthy”
- Disease risk reduction claims (removed for supplements in 2021)
- “Boosts immunity”
- “Helps weight loss”
- “Builds muscle”
- “Clinically proven”
- “Doctor recommended”
- “100% natural”
- “Source of vitamin C”, when the amount meets FSSAI’s threshold
- “High in protein”, when your figure meets it
- Plain facts: “Vegetarian capsule”, “60 capsules”
Where enforcement attention goes
What labels were written up for
- Health or function claims163
- “100%”135
- Nutrient content claims131
- “Natural”124
- “Healthy”104
- Immunity83
- Vegan76
- Endorsements60
Counts from 552 enforcement matters in our office file. Where regulators’ attention has gone, not a rule.
Ads, influencers and listings
Recent changes we track for supplement brands
- Apr 2024“Health drink” taken off e-commerce categories
- May 2025FSSAI advisory on “100%” claims
- Oct–Nov 2025Orders on “ORS” in brand names
Label and claims questions
Is “NOT FOR MEDICINAL USE” really required?
Yes, for health supplements and nutraceuticals. The wording is set by the rules, so paraphrasing it does not count.
Do influencer posts need to follow FSSAI rules?
Yes. Advertising includes endorsements, and notices have named endorsers and platforms. ASCI’s guidelines also ask for a clear ad disclosure.
Can I use “100% natural”?
FSSAI issued an advisory on “100%” claims in May 2025, and “natural” is one of the most-cited words. Use it only where the definitions allow, with evidence.
Get your label checked
Send your artwork. We check every line and every claim, with the regulation behind each finding.
- Free 10-minute check
- Filed within 3 working days of getting your documents
- Licence in your own name
- Government fee paid by you directly to FSSAI
Thank you. We have your details.
We will call you within 2 working hours (Mon–Sat, 10 am–7 pm).
Send on WhatsApp too