Claims & advertising review.
Most enforcement notices we have read were about what the front of the pack or the advert said, not what was missing from the back. A product name, a picture and emphasis can all be claims.
Marketing that sells — without a claim FSSAI can quote back to you in a notice.
What’s at stakeMisleading advertisement: up to ₹10 lakh (s.53). A misbranded label: up to ₹3 lakh per contravention (s.52).
Where the rule comes from
FSS (Advertising & Claims) Regulations 2018
FSSAI advisory of 28.05.2025 on “100%”
FSS Act s.53 — misleading advertisement, up to ₹10 lakh
We quote the regulation behind every requirement. Where FSSAI hasn’t specified something, we tell you it’s our reading, not the law.
Free, no sign-upFree label self-checkYou need this if…
- You say “natural”, “healthy”, “high protein”, “no added sugar”, “immunity” or “100%”
- You run ads, reels or influencer campaigns
- You compare your product to someone else’s
- You sell supplements, functional foods or products with health messages
Exactly what you’re paying for.
Included
- Every claim on pack, website, marketplace listing and ads reviewed
- Nutrient claims checked against your own per-100 g figures
- Product names, pictures and emphasis flagged
- Compliant alternative wording for each flagged claim
- Exposure note, including who a notice would be addressed to
Not included
- Clinical or scientific substantiation studies
- Applications for claims that need prior approval (quoted separately)
Anything outside scope is quoted in writing before we do it.
Who does what, in order.
Most of the work is ours. Where something needs you, it says so.
After it’s done
- A claims register for future campaigns
- Re-check when a new advisory lands
- YouSend the material
Artwork, listings, ad copy, influencer briefs.
- WeReview claim by claim
Against the Claims Regulations 2018 and FSSAI advisories.
- WeRewrite
Alternatives that keep the marketing point.
- YouApprove
You decide; we re-check the final artwork.
The mistakes we see most.
Among the words most often quoted back in recent notices.
Cashews on the front and 0.85% in the ingredients was written up as misleading.
Notices went to the brand ambassador and the platform as well as the manufacturer.
Our promises, in writing
You get the fee before we start. If the scope changes, you hear it from us before it costs you.
We file on your own FoSCoS account with your approval. Nothing to hand back if you ever leave.
Straight to FSSAI on FoSCoS. It never passes through us.
Each requirement comes with the regulation behind it — and our readings are marked as ours.
Common questions
Does FSSAI act against influencers?
Notices we have read were addressed to the brand ambassador and the platform as well as the manufacturer. The endorser is an addressee.
Can I say “healthy”?
Regulation 8(3) of the Claims Regulations says a food shall not be described as “healthy”. It is one of the most-cited provisions in recent notices.
Do influencer posts count?
Yes. Advertising includes endorsements, and notices have named endorsers and platforms.
Can I compare with a competitor?
Comparative claims have their own rules under the Claims Regulations — including when the comparison itself is void.
Often needed alongside.
Label review
Every mandatory element, size and claim — before the print run.
See the serviceProduct & ingredient approval (NSF)
Novel ingredients, non-standardised foods and new formulations — the prior-approval route.
See the serviceHealth supplements & nutraceuticals
Category, ingredient schedules, one-RDA ceilings, formats and label statements.
See the serviceGet a fixed quote — in writing, before we start.
Book a free 10-minute check. A person — not a bot — calls you back within working hours, tells you exactly which licence you need and what it costs, before you commit to anything.
- Government fee paid by you, directly to FSSAI
- Filed under your own FoSCoS login
- Fixed fee, confirmed in writing before we start
Not ready to talk? Get the free 2026 checklist or find your licence yourself.